How to make the most of digital platforms
How to make the most of digital platforms
If you are considering investing in social media advertising you'll need to assign a budget, define your goals and keep reviewing to see if it is working.
March 12, 2018

It’s no surprise that in a world of instant gratification, digital marketing campaigns are becoming more and more prevalent.

The amount of time people spend online is constantly increasing. A recent study found that the average person now has five active social media accounts and spends almost two hours browsing through them daily. As digital platforms become increasingly incorporated into our everyday lives, it’s important to know how your practice can make the most effective use of digital media.

SOCIAL MEDIA

If used correctly social media can be a cost-effective and engaging tool that underpins practice growth, loyalty and increased brand awareness.  The key to success here is consistency; ask your marketing team to clearly define your practice identity across all channels; own a particular colour or tone of voice and be sure it’s present across all of your social media platforms.

If you are considering investing in social media advertising you’ll need to assign a budget, define your goals and keep reviewing to see if it is working. Social media advertising can win you new patients but boosting the odd post here and there won’t cut it!

As with any digital channel, it is important to clearly define your overall practice goals and create an integrated digital marketing strategy that aligns with traditional marketing activities such as signage, newspaper ads and word-of-mouth marketing.

EMAIL

Don’t be afraid of email marketing; email campaigns are a vital part of targeted marketing and are great at instantly putting your practice in front of patients who know who you are and what you do.

However, before sending an email marketing communication have you thought about where you want to direct your audience? Good content always has a strong call to action.[/x_accordion_item]

VIDEO

The dental industry is increasingly using video marketing; a recent study found that YouTube is now the most popular social network. If you haven’t already considered using videos for your practice, you will be missing a trick. Video is one of the most effective ways to get your message across and can be distributed across your website, YouTube and other social media accounts.

Video testimonials, animations and virtual practice tours are a great way to familiarise new patients with your practice and will help develop a personal connection that leads to higher patient retention, increased recommendations and trust.[/x_accordion_item]

There’s no denying that digital marketing has the power to change the way your practice interacts with its patients; before you jump head first into distributing content it’s important to know exactly what you’re using it for. Consider investing in a copywriter to clearly communicate your practice goals and key messages; crafted language, such as you get from a hiring a professional, has the power to deliver emotion, accuracy and effect. After all, the language your practice chooses to use is perhaps the most important factor in determining how you’re perceived by existing, and potential clients.

If you would like to find out more about digital marketing and how it could work as part of a wider marketing strategy, please get in touch on  01872 300232 or email us at hello@hivebusiness.co.uk.

The information contained in this article is based on the opinion of Hive Business and does not constitute formal tax advice. Any tax outcomes will be based on individual circumstances, tax legislation and regulation, which are subject to change in the future. You should seek specific advice before embarking on any course of action. Hive Business does not provide regulated Financial Advice, including advice on investment, insurance or lending products or their suitability for you. This article is provided for information only and does not constitute, and should not be interpreted as, investment advice or a recommendation to buy, sell or otherwise transact, or not transact, in any investment including Bitcoin and other crypto. Any use you wish to make of any information contained within this article is, therefore, entirely at your own risk.

By Team Hive
If you have any questions or comments about this article, please get in touch.
Call Now Button