Have you checked your Google organic search traffic today?
Just asking because your site may be ranking higher or lower than the last time you looked. You biggest competitor may have gained a higher position or you may have dropped off the first page altogether.
Without appearing in visible channels online, including Google, Google Local, PPC ads and Social Media nobody will even know you exist. You face the possibility of losing out on customers to competitors who are easier to find.
See below how click through rate is impacted by a change in position. Not showing up on Google for important terms can quickly change the traffic to your website.
The two main disciplines of search engine marketing are search engine optimisation (SEO) and pay-per-click. (PPC). Whilst SEO and PPC are very different activities, each compliments the other when used in combination as part of a digital marketing strategy.
How our search engine marketing team can help you
Our search marketing team are an experienced and talented bunch having developed search marketing strategies for leading brands as well as many UK dental practices.
Search marketing strategy and tactics
We work closely with you to understand your business plan and particular challenges, before developing a search engine marketing strategy and plan for your dental business. We will advise on the best approach, whether it’s PPC, SEO or a combination.
Search engine optimisation
Nearly every dental practice in your area will want to be top of the search results so you will have to work hard to get there and maintain your position. Our SEO service is designed to make you more prominent, increase your visibility within the organic search results and deliver targeted traffic to your website in the long-term.
Pay-Per-Click marketing management
Pay-per-click advertising will give your dental business the opportunity to appear within the search results “on demand” and will give you complete control over keywords, adverts, ad schedule and budget. Plus the ability to track from click to website to call means it has the potential to be one of the most effective marketing channels.
Hear from our Clients
Hear from our Clients
Would you like to talk about your requirements?
If you are serious about your dental business and want to find out more about our marketing services,
complete the form below and we’ll get right back to you.
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