Marketing




Traditional Media

These days everyone is piling money into digital marketing, and why not, the Internet has absolutely reset customer-buying behaviour. We always recommend digital marketing but we also know that traditional advertising can play a key role within the marketing communications plan.

Traditional advertising works, which is why we do not advocate abandoning, established channels like local newspapers, radio, direct mail and outdoor media completely in favour of online marketing channels.

People still respond to physical communications and in some instances they prove more memorable and have more impact than digital ones. Importantly, they are a useful tool to drive your target customers online in search of more information, leading directly to your website.

Top brands use traditional media to direct listeners, readers and viewers to their digital marketing assets and you can do the same (provided you appear in the top three search results and your content is compelling).

We work with clients to prioritise their marketing spend, define the right messages for their customers and find the best mix of marketing channels.








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