Zac Fine is our in-house writer, but he’s also a thinker, and he’s become integral to our ideas production and how we articulate our philosophy.
We spend time with Zac to explore reflections from our work with dentists, with the aim of unlocking the value in our experiences and communicating them in useful ways.
That often includes interesting things we’ve noticed about how dentists approach their finances, and our sense of wider trends in the way people behave towards money.
These issues can seem nebulous, which is where Zac’s knack for getting to the point comes in. He’s a natural at developing ideas, pitching things at just the right tone, and making words count. He keeps the audience front of mind, and he will reliably absorb your brand values to set the tone of your new website or create authentic blogs.
Zac worked as a sub-editor at The Sun and other newspapers before becoming a freelance writer, specialising in the dental sector since 2013. He also directs video days for dental practices and is training to become a psychotherapist.