Creative

Telling your story through images

Creative

Telling your story through images

The worst thing you can do when making creative marketing collateral is follow the herd and play it safe. Everyone does this in dentistry but we will encourage you to break away from the pack and differentiate yourself.
Take risks, put yourself out there and don’t be afraid to articulate what makes your brand special. You aren’t just another generic family friendly dentist with high clinical standards, you have an authentic story that we will crystallise for you.
Our creative work could be punchy web copy, entertaining blogs or videos of thoughtfully directed interviews with your patients and staff. It could even be a short animation to explain a complicated treatment in easy steps.

OUR CREATIVE WORK

We place newspaper articles to build your profile and determine the best combination of digital and traditional media to achieve the your objectives with style and impact. We also create dental brands and supporting materials including signage, brochures and stationary.

The real question is what will serve your business plan? And then: how do you coordinate your brand building activities with your sales activation activities?

You should be spending about 60% of your marketing budget on creative brand building against 40% on sales activation, and to do that takes discipline because it’s a slow burner — you won’t have instant measurable results, but you will see a dramatic uplift in the impact your sales activation activities are having.

Brand building stands apart from instant and trackable sales activation marketing channels like Google Adwords that say “click here to book an appointment” because it’s designed to foster an emotional connection with your brand over time, so that when your potential customer wants something they will remember you and reach out.

The real question is what will serve your business plan? And then: how do you coordinate your brand building activities with your sales activation activities?

You should be spending about 60% of your marketing budget on creative brand building against 40% on sales activation, and to do that takes discipline because it’s a slow burner — you won’t have instant measurable results, but you will see a dramatic uplift in the impact your sales activation activities are having.

Brand building stands apart from instant and trackable sales activation marketing channels like Google Adwords that say “click here to book an appointment” because it’s designed to foster an emotional connection with your brand over time, so that when your potential customer wants something they will remember you and reach out.

Our INSIGHT

"...despite a massive surge in online media paid advertising (51% of advertising spend in 2016), advertisers are not getting return on online investment, while radio and other traditional mediums, while perceived as less effective, are actually most effective on the five most important media attributes for growing a brand in the longer term."
Luc Wade, Marketing Director at Hive Business.

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