Creative
Telling your story through images
Creative
Telling your story through images
OUR CREATIVE WORK
We place newspaper articles to build your profile and determine the best combination of digital and traditional media to achieve the your objectives with style and impact. We also create dental brands and supporting materials including signage, brochures and stationary.
The real question is what will serve your business plan? And then: how do you coordinate your brand building activities with your sales activation activities?
You should be spending about 60% of your marketing budget on creative brand building against 40% on sales activation, and to do that takes discipline because it’s a slow burner — you won’t have instant measurable results, but you will see a dramatic uplift in the impact your sales activation activities are having.
Brand building stands apart from instant and trackable sales activation marketing channels like Google Adwords that say “click here to book an appointment” because it’s designed to foster an emotional connection with your brand over time, so that when your potential customer wants something they will remember you and reach out.
The real question is what will serve your business plan? And then: how do you coordinate your brand building activities with your sales activation activities?
You should be spending about 60% of your marketing budget on creative brand building against 40% on sales activation, and to do that takes discipline because it’s a slow burner — you won’t have instant measurable results, but you will see a dramatic uplift in the impact your sales activation activities are having.
Brand building stands apart from instant and trackable sales activation marketing channels like Google Adwords that say “click here to book an appointment” because it’s designed to foster an emotional connection with your brand over time, so that when your potential customer wants something they will remember you and reach out.
