Dental Practice Marketing Planning
Create smarter campaigns that deliver incredible results
Marketing Planning
Create smarter campaigns that deliver incredible results
We will also help you invest in the right marketing channels across search engines, digital marketing and traditional advertising to reach your target audience.
For the plan to work it’s critical we understand your objectives and develop a strategy to achieve them before we execute any campaigns. Your marketing projects are not ends in themselves — it’s no use having a thousand likes or retweets from people who are too far away to be your patients — they should always be regarded as tactics that serve your strategy and objectives. Have a read through our marketing deliverables.
Branding
Our team works with you to develop your communications blueprint, beginning with a brand audit.
Website Design
This, to state the obvious, is critical. It’s your shop window and it’s how many new patients first experience your business.
Video
Online videos help you convert website browsers into new patients.
The secret is to serve up footage of real life patients describing their experiences honestly, as well as unscripted footage of your clinicians. Both these types of video do wonders at building trust and conveying a sense of your business’s personality.
Copywriting
Whether it’s copy for your new website, blogs, press releases or magazine features, our resident writer Zac Fine will find the words to help you stand apart from the crowd.
Advertising
Radio and print aren’t dead — you heard it here first.
Online marketing
This can seem like a black art to the uninitiated but our monthly reports will keep you as clued up as you need to be.
We’ll help you to hold decent ranking and understand which levers you can pull to boost leads on particular treatment modalities.
