Marketing Strategy

Making sure your marketing strategy is successful

Marketing Strategy

Making sure your marketing strategy is successful

Let’s confine knee jerk, off brand marketing campaigns that aren’t measured to the past. You need to look more sophisticated. Why? Over the past few years we’ve seen mini-groups and corporates start to consolidate their positions. They are finding efficiencies in the cost of doing business like compliance and meanwhile are beginning to demonstrate a more sophisticated approach to marketing. In this respect the dental sector lags behind other comparable markets such as high street opticians, but the trend is clear: big corporates are dominating primary care and competition for the remaining private sector and especially the cosmetic dentistry market is heating up.

HOW WE WORK

You need new business leads every day, and you need to convert a decent portion of these leads into new patients. Most dental practices fall down on one or both.
You need new business leads every day, and you need to convert a decent portion of these leads into new patients. Most dental practices fall down on one or both.
Our marketing team won’t just handle this for you, we will ensure every piece of marketing you commission is measured and serves your strategy and objectives. That way even if a campaign doesn’t go to plan we can learn from it to the benefit of your business.
Our marketing team won’t just handle this for you, we will ensure every piece of marketing you commission is measured and serves your strategy and objectives. That way even if a campaign doesn’t go to plan we can learn from it to the benefit of your business.

Our INSIGHT

"Marketing channels are now ‘blended’ as customers use any and all touch points to learn, discover, research and ultimately buy. It’s no longer about online and bricks and mortar, but a well integrated ‘one brand, many channels’ strategy serving a singular purpose."
Luc Wade, Marketing Director at Hive Business.

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