Design & Content

Building your unique identity

Design & Content

Building your unique identity

If you are launching or rebranding, we’ll help you articulate your company values through logo and branding concepts that project the right messages.
 

Dental brand design

This is much deeper than choosing your favourite colours and designs
It’s a strategic calculation that will underpin all your communications and inform all sorts of other decisions such as how you speak with patients and what you wear. The goal is to create a voice for your business that is built around coherent principles and can be deployed across any platform with consistency. Our team will work with you from conceptualisation through to delivery.

Creative content

Telling your story through emotive content
The worst thing you can do when making creative marketing collateral is follow the herd and play it safe. Everyone does this in dentistry but we will encourage you to break away from the pack and differentiate yourself.
Take risks, put yourself out there and don’t be afraid to articulate what makes your brand special. You aren’t just another generic family friendly dentist with high clinical standards, you have an authentic story that we will crystallise for you.
Our creative work could be punchy web copy, entertaining blogs or videos of thoughtfully directed interviews with your patients and staff. It could even be a short animation to explain a complicated treatment in easy steps.

Our process

We research your catchment and audience and determine the best combination of digital and traditional media to achieve your objectives with style and impact. We also create dental brands and supporting materials including signage, brochures and stationery.
The real question is what will serve your business plan? And then: how do you coordinate your brand building activities with your sales activation activities?
The real question is what will serve your business plan? And then: how do you coordinate your brand building activities with your sales activation activities?
You should be spending about 60% of your marketing energy on creative brand building against 40% on sales activation, and to do that takes discipline because it’s a slow burner — you won’t have instant measurable results, but you will see a dramatic uplift in the impact your sales activation activities are having.
You should be spending about 60% of your marketing energy on creative brand building against 40% on sales activation, and to do that takes discipline because it’s a slow burner — you won’t have instant measurable results, but you will see a dramatic uplift in the impact your sales activation activities are having.
Brand building stands apart from instant and trackable sales activation marketing channels like Google Adwords that say “click here to book an appointment” because it’s designed to foster an emotional connection with your brand over time, so that when your potential customer wants something they will remember you and reach out.
Brand building stands apart from instant and trackable sales activation marketing channels like Google Adwords that say “click here to book an appointment” because it’s designed to foster an emotional connection with your brand over time, so that when your potential customer wants something they will remember you and reach out.

Our INSIGHT

"...despite a massive surge in online media paid advertising (51% of advertising spend in 2016), advertisers are not getting return on online investment, while radio and other traditional mediums, while perceived as less effective, are actually most effective on the five most important media attributes for growing a brand in the longer term."
Luc Wade, Marketing Director at Hive Business.

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