Media Planning for Dental Practices
Getting your message heard
Media Planning
Getting your message heard
Despite what most dental marketing experts and consultants might tell you about digital being the only way, the key to an effective marketing campaign has always been in the combination of different channels to get the job done. Growth and profits actually depend largely on your ability to outperform your competition in new patient acquisition and brand penetration within your catchment.
Expert media planning
Like pretty much everyone else, dentists undervalue traditional media and overrate digital
It’s easy to waste money on ineffective marketing activities because of the proliferation of choice and, worse, if your competitor is spending badly, it’s tempting to mirror their poor strategy for fear of missing out.
But there is an abundance of low hanging fruit out there for practice owners who are prepared to be different and raise their profiles with edgier marketing collateral that breaks away from the anodyne stuff everyone else is doing.
Make the right investments
Whether you go for traditional channels depends on the demographics of your target market and the budget available.
If you can reach them via radio, press, out of home or direct mail, the right investment can deliver huge value, and the good news is you don’t have to take a blind punt — we can find out what the listening and reading habits of everyone in your catchment are before we design and place anything for you.
