Media Planning

Getting your message heard

Media Planning

Getting your message heard

Despite what most dental marketing experts and consultants might tell you about digital being the only way, the key to an effective marketing campaign has always been in the combination of different channels to get the job done. Growth and profits actually depend largely on your ability to outperform your competition in new patient acquisition and brand penetration within your catchment.

Expert media planning

Like pretty much everyone else, dentists undervalue traditional media and overrate digital
It’s easy to waste money on ineffective marketing activities because of the proliferation of choice and, worse, if your competitor is spending badly, it’s tempting to mirror their poor strategy for fear of missing out.
But there is an abundance of low hanging fruit out there for practice owners who are prepared to be different and raise their profiles with edgier marketing collateral that breaks away from the anodyne stuff everyone else is doing.

Make the right investments

Whether you go for traditional channels depends on the demographics of your target market and the budget available.
If you can reach them via radio, press, out of home or direct mail, the right investment can deliver huge value, and the good news is you don’t have to take a blind punt — we can find out what the listening and reading habits of everyone in your catchment are before we design and place anything for you.

Our INSIGHT

“…if I told you a recent “traditional” targeted door drop campaign costing £4k delivered £100k of treatment or that a blended multi-channel approach had added £600k of revenue to a practice over three years, would you still be so dismissive of old-fashioned channels? There are bargains to be had out there in traditional media land.”
Luc Wade, Marketing Director at Hive Business.

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