Marketing

Successfully marketing your practice

Marketing

Successfully marketing your practice

There are so many misperceptions out there about marketing, but particularly among dentists. That’s not surprising given the peculiar tension they feel between clinical purity on the one hand — the Hippocratic oath and unambiguous empirical science — versus the question of money.
In reality of course you can’t help anyone if you don’t have a successful business model. Idle surgeries cost money and if they stay empty too long you will have to close down, your team will lose their jobs and your patients will have to go elsewhere.

HOW WE WORK

Marketing for dentists
There is no avoiding the fact that you need to generate new patients, and since marketing in dentistry was deregulated in the 90s there’s no option but to deploy some yourself. The question is what kind of marketing are you going to use and who is going to be providing it? If you do the usual thing and hire different agencies for different projects you will quickly discover three problems:
There is no avoiding the fact that you need to generate new patients, and since marketing in dentistry was deregulated in the 90s there’s no option but to deploy some yourself. The question is what kind of marketing are you going to use and who is going to be providing it? If you do the usual thing and hire different agencies for different projects you will quickly discover three problems:
They have their own agendas and aren’t particularly interested in your long term business success
They aren’t invested in your strategic vision, they are simply dispensing services as commissioned
It takes an inordinate amount of time and energy to coordinate them. It’s simply not an efficient or effective use of your time — plus you don’t have the experience to be directing creatives anyway, you are a clinician

They have their own agendas and aren’t particularly interested in your long term business success

They aren’t invested in your strategic vision, they are simply dispensing services as commissioned

It takes an inordinate amount of time and energy to coordinate them. It’s simply not an efficient or effective use of your time — plus you don’t have the experience to be directing creatives anyway, you are a clinician

Our INSIGHT

"We’re so interested in the minutiae of our businesses we forget that other people simply don’t care. This manifests in ads that take being noticed for granted. Sloppy ads that fail to grab attention are widespread — only 35% of digital display ads receive any views at all and, of those, only 9% get more than a second’s worth of attention."
Luc Wade, Marketing Director at Hive Business.

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