Marketing
Successfully marketing your practice
Marketing
Successfully marketing your practice
There are so many misperceptions out there about marketing, but particularly among dentists. That’s not surprising given the peculiar tension they feel between clinical purity on the one hand — the Hippocratic oath and unambiguous empirical science — versus the question of money.
In reality of course you can’t help anyone if you don’t have a successful business model. Idle surgeries cost money and if they stay empty too long you will have to close down, your team will lose their jobs and your patients will have to go elsewhere.
HOW WE WORK
Dental Practice Marketing
There is no avoiding the fact that you need to generate new patients, and since marketing in dentistry was deregulated in the 90s there’s no option but to deploy some yourself. The question is what kind of marketing are you going to use and who is going to be providing it? If you do the usual thing and hire different agencies for different projects you will quickly discover three problems:
There is no avoiding the fact that you need to generate new patients, and since marketing in dentistry was deregulated in the 90s there’s no option but to deploy some yourself. The question is what kind of marketing are you going to use and who is going to be providing it? If you do the usual thing and hire different agencies for different projects you will quickly discover three problems:
They have their own agendas and aren’t particularly interested in your long term business success
They aren’t invested in your strategic vision, they are simply dispensing services as commissioned
It takes an inordinate amount of time and energy to coordinate them. It’s simply not an efficient or effective use of your time — plus you don’t have the experience to be directing creatives anyway, you are a clinician
They have their own agendas and aren’t particularly interested in your long term business success
They aren’t invested in your strategic vision, they are simply dispensing services as commissioned
It takes an inordinate amount of time and energy to coordinate them. It’s simply not an efficient or effective use of your time — plus you don’t have the experience to be directing creatives anyway, you are a clinician
