Digital Marketing

Building your online presence

Digital Marketing

Building your online presence

Digital marketing encompasses all the content on your website and it’s upkeep. It also covers your social media presence. It’s tempting to split these activities off into separate projects and approach each one in an ad hoc fashion but we will bring a sense of continuity and cohesion to all your marketing collateral.

HOW IT WORKS

From the language you use across various platforms to the tone and style of your writing.
Your online videos should also reflect your brand values, so your potential patients sense a customer journey that’s consistent and trustworthy. Once you have a website you’re happy with there is ongoing work to be done to put it in a prominent position in Google rankings. This is really important because on the first page of Google alone, the first five results account for 67.60% of total clicks and the results from six to 10 account for just 3.73%.
Your online videos should also reflect your brand values, so your potential patients sense a customer journey that’s consistent and trustworthy. Once you have a website you’re happy with there is ongoing work to be done to put it in a prominent position in Google rankings. This is really important because on the first page of Google alone, the first five results account for 67.60% of total clicks and the results from six to 10 account for just 3.73%.
This work usually includes regular blog content, SEO and PPC. We will help you allocate budgets and set goals before commissioning anything. If you are commissioning original blog and vlog content we can advise you on how best to disseminate it cross your digital channels, or do it for you.
This work usually includes regular blog content, SEO and PPC. We will help you allocate budgets and set goals before commissioning anything. If you are commissioning original blog and vlog content we can advise you on how best to disseminate it cross your digital channels, or do it for you.

Our INSIGHT

"If your practice is devoting resources to regular social posts, do you know why and are you happy with the return? If you are merely posting to your followers, who are mostly your staff, family and friends, what is the point? Why not shift your budget to targeted video and image social ads to reach a new audience, one that you can define as it suits you, then run a series of test ads to hone your content?"
Luc Wade, Marketing Director at Hive Business.

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