Marketing diagnostic
Helping you measure everything you do
Marketing diagnostic
Helping you measure everything you do
HOW IT BENEFITS YOU
It’s unlikely that either have the time or the experience to manage their suppliers effectively, but worse is the terrible jumble of conflicting advice.
The only way you can be sure your marketing tactics are serving your strategy and objectives is to measure everything you do — this is the function that Hive Intelligence serves.
The only way you can be sure your marketing tactics are serving your strategy and objectives is to measure everything you do — this is the function that Hive Intelligence serves.
Our INSIGHT
“Hiring a mix of people who work in silos to do your marketing is a really bad idea for two reasons:
1. You can’t analyse your performance properly. An unfortunate fact that I’ve had to come to grips with is marketing people working for the same client don’t want to share information or take direction from each other. The multiple supplier route only works if people put aside their egos (and paranoia) and cooperate. That’s always been my policy but I can’t count the number of times things have ground to a halt because it hasn’t been reciprocated.
2. You lose the digital multiplier effect. A good example of this is how social assists other digital channels (such as organic search and AdWords) in buyers’ purchase journeys. According to Google, for every click on a social ad that directly contributes to a conversion, there are two other clicks that contribute to conversions in other channels.”
