In this age of social media, it’s important to have your own dental practice blog so you can reach out to patients, inform them about new products and services and make connections with potential new patients in your community. But if you’re a busy dentist, it can seem like an impossible task to have time to write blog posts every week.
1) Get Comfortable Writing
When you’re first starting out, it’s tough to feel confident and comfortable with what you write. Try breaking up your writing into different sections, like a heading followed by an introduction followed by some bullet points. You can even use a template if that helps you focus on what you want to say. The important thing is not being afraid of making mistakes.
2) Use Images To Draw Attention To Your Content
Images help break up text, making it easier on readers’ eyes. Eye-catching images are also important in getting a reader’s attention and enticing them to read more of your content. The key is having a balance between text and images; too many images can be distracting and will push readers away from reading any of your content. Images that feature words can help draw attention to certain sections of text as well.
3) Don’t Overwork Yourself with Comments
Even though comments on a post can be really valuable and help you establish authority in your industry, most dentists are better off not leaving any comments at all. If you spend hours a day (or more) responding to people who’ve commented on your posts, it’s probably too much so turn the comments off. Instead, focus on creating quality content (blog posts and videos) that will help you build an audience of prospective patients through SEO and social media traffic.
4) Review What You Write Before Publishing
Before hitting publish, take a step back and reread what you’ve written. Does it flow logically? Are all of your key points addressed? Do you have any holes in your argument or arguments that need more research? Make sure everything is as tight as possible before you hit publish. Your credibility is at stake!
If you’re not careful, writing a high-quality post every week can seem like a full-time job. It’s easy to fall into a mindset where you feel that if you don’t write an exceptionally good post each time, then you’re letting yourself down. But it’s important to remember to get help where you can, if you don’t have staff that you can delegate this task to it’s worth outsourcing to someone who does it day in day out. Get in touch with us to see how we can help.