If you’re a dental practice owner, chances are you’ve been told (probably more than once):
“You really should be on social media.”

And it’s true, having a social media presence can help build trust with potential patients, showcase your team, and even boost revenue. But we also know what usually comes next:

“I don’t have time.”
“I don’t know what to post.”
“What if I do it wrong?”

Here’s the good news: running a social media page doesn’t have to be overwhelming or perfect. With a little structure and the right mindset, it can be a powerful tool for your practice.

Why social media matters

Social media isn’t just for influencers and viral videos. It’s where your patients are spending time, and it’s often one of the first places they’ll check when researching a new dentist.

A well-run page gives them:

• A sense of what your practice is like
• Confidence in your professionalism
• Reassurance that you’re a real, approachable team

It also gives you:

• Free visibility
• A platform to educate, reassure, and connect
• A chance to shape your brand and reputation

What should you post?

Start with three core types of content:

• Educational posts
• Simple tips (“How to brush effectively”)
• Myth-busting (“Whitening ruins your enamel; true or false?”)
• Explanations of treatments or processes
• Behind the scenes
• Team intros or birthdays
• New equipment or refurb updates
• Day-in-the-life stories or funny moments
• Social proof & success stories
• Testimonials (with consent)
• Smile makeovers (before/after photos)
• Google review screenshots

Bonus: Seasonal posts (e.g. oral health tips for Halloween) and community involvement (sponsoring a local team or school).

Keep it manageable: the “1 hour a week” plan

You don’t need to post daily to be effective. Try this simple rhythm:

• 1 post per week (scheduled in advance)
• Use a template or stick to a few recurring formats
• Collect photos during the week and store them in a shared folder
• Use tools like Canva, Buffer or Later to make and schedule posts

Assign this role to a team member who enjoys it, even if it’s just for 1–2 hours per week. It shouldn’t fall to the person with the busiest diary (usually the principal).

Not sure it’s “professional” enough?

You don’t need polished studio photography or corporate branding for every post. In fact, your audience is more likely to engage with real, relatable content. A smiling team photo or a patient ringing the “no more fillings!” bell is worth more than a stock image.

Just make sure:

• You have patient consent for any photos
• You follow GDC and advertising guidelines
• Your tone reflects your real practice culture

Need a bit of help?

At Hive, we’ve helped many clients refine their marketing strategy – including social media – in a way that fits their goals, budget, and available time. If you’re unsure where to begin or how to build a system that works, we’re here to support you.

You don’t need to be a digital marketing expert to build a strong social media presence. All it takes is a clear plan, some consistency, and the confidence to show up authentically. As Nike says, “Just do it.” That simple choice is what sets you apart from the next practice.