Every dental business needs to be using social media.
Social media is a proven tool for helping dentists not only reach and attract more customers but to help them stay in touch with current and past patients.
Every business needs to have an effective system in place for building and maintaining relationships with their client base. There are various aspects to building and maintaining relationships, as well as promoting a business. Social media is just one of those aspects.
You may feel clueless about social media and not know what the best social media channels are to be using to reach and maintain a relationship with your clients. If you don’t know where to start, then why not go with the tried and tested.
The top 3 social media platform dentists should be using are:
1. Facebook
2. Google +
3. Twitter
These three platforms have been found to be the most effective at helping a dental business maintain a relationship with their clients and effectively promote their business. Specialists such as Hive, can help you create effective strategies around these platforms.
So how can you use each of these platforms?
Facebook is a great way for a dentist to increase engagement with their patients. You can include details about your business in the “about” section and each day post statuses containing useful tips about anything related to the industry, and information that will help your patients.
Twitter is ideal for answering questions with any of your patients and even generating interest in your services with other people. You can use the # symbol to do a quick search for people that are looking for answers to any questions related to the industry. This will help you stand out as an authoritative voice, as well as potentially generating leads. You can also use Twitter to stay updated with the latest news and industry trends yourself. It’s important to be aware of what’s happening in the industry, and have your own input in these conversations. Commenting on industry news will also demonstrate to your following that you are a reliable source for information, as well as providing interesting insight.
Google +
Again, you can use Google+ to help increase engagement with clients, past and current – posting the latest industry news and trends, and it’s even a great way to forge relationships with other Dentists. This platform tends to be a little more “professional” compared to Facebook and Twitter, and it also has added SEO benefit as Google takes this content into account when indexing your website. Promotion, building and maintaining relationships is essential for the survival of a dental business and Google Plus is just another tool you can use in your marketing arsenal online.
Every dental business needs to be using these three social media platforms. They can help promote your business and build and maintain relationships. We recommend these three platforms because they are the most popular, therefore the most effective for a dentist to use. If you would like help with getting your content up to scratch call us on 01872 300232 or email us at hello@hivebusiness.co.uk.
