Will the new Facebook update affect my business?
Will the new Facebook update affect my business?
In July Facebook announced that they’ve updated their ‘News Feed’ feature.

By Dental Marketer, Lucy McCarthy

Facebook will now: “use ranking to order stories based on how interesting we believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on.” Read the full Facebook update here.

With these updates to the News Feed preferences page, users will now be able to:

  1. Select which specific friends and Pages they want to see first in their News Feeds.
  2. Select which friends and Pages they want to follow and unfollow.
  3. Discover new Pages based on content they’ve interacted with in the past.

What this means for your business.

It is challenging to get people to interact with your Facebook page and to engage your audience. With this update, it may mean that people choose to unfollow you or decide not to get your updates in their News Feed. It is more important than ever that you are posting the right things on your page at a suitable frequency for your followers.

We recommend that you carefully consider the type of posts you are currently sharing and be careful not to bombard your followers. Once you’ve got your Facebook content mastered, encourage your followers to add your page to their “See First” section so that they don’t miss out (if you love reading all about Hive Business, we suggest you add us to the “See First” section too ;-)).

If you need help with your social media management or content writing, call us on01872 300232 or email us at hello@hivebusiness.co.uk.

The information contained in this article is based on the opinion of Hive Business and does not constitute formal tax advice. Any tax outcomes will be based on individual circumstances, tax legislation and regulation, which are subject to change in the future. You should seek specific advice before embarking on any course of action. Hive Business does not provide regulated Financial Advice, including advice on investment, insurance or lending products or their suitability for you. This article is provided for information only and does not constitute, and should not be interpreted as, investment advice or a recommendation to buy, sell or otherwise transact, or not transact, in any investment including Bitcoin and other crypto. Any use you wish to make of any information contained within this article is, therefore, entirely at your own risk.

By Lucy McCarthy Operations Manager
If you have any questions or comments about this article, please get in touch.
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