If you are new to the world of Search Engine Optimisation (SEO), there’s so much information out there that it can be difficult to know where to start! With so many other things you need to think about when it comes to your business, why should you spend time worrying about optimising your site for Google SEO? Because if you can get it right, it will enable your site to appear more frequently in search results, which in turn will help you drive more leads, sales and conversions.

Step 1) Research keywords
Undertake some research to understand which keywords to target in your website’s content, and how to create useful unique content to satisfy both your target audience needs and search engines indexing. Keyword research provides a good understanding of how your target audience are searching for your content, services, or products but also how many are searching for it and in what format they want that information.

Step 2) Write Clear, Descriptive Titles
Your page titles are vital—make sure they are well-written and descriptive, using relevant keywords. The title tag can be the first thing a user sees in the search results and Google will use as one of the factors to determine the topic of a page.

Step 3) Create Unique, Informative Page Text
Your page text should be unique and informative. This means no duplicate content or plagiarism. Make sure that your page text doesn’t just provide basic information about your dental practice, but that it also contains valuable facts and/or statistics about a certain aspect of treatment. The content should leave the reader feeling that they’ve learned enough about a topic.

Step 4) Consider Keyword Density
Keyword density refers to how many times a specific keyword or phrase appears on a page. The importance of keyword density depends on whether you are doing organic search engine optimisation or paid search advertising. If you’re working on organic search, then it’s usually better to put your keywords in naturally and not overdo it by cramming them into a sentence.

Step 5) Keywords in H1 Tags and URLs
Add keywords in H1 tags and URLs. It’s important that you use them appropriately, but adding relevant keywords will help search engines figure out what a particular page is about. That said, it should go without saying that you should never stuff your H1 tags or URLs with random words just because they contain keywords – you need to have a purpose behind every word on each page.

Step 6) Create Internal Links with Relevant Anchor Text
When you’re working on optimising a page or an entire site, one of the things you should do is create internal links that are relevant and easy to read. These links help guide readers through your content, making it more likely they’ll stay longer and click through.

Step 7) Optimise Your Backlinks
Backlinks form a key part of Google’s algorithm, and you can use them to your advantage. By using reciprocal links (where one site links back to another) as well as relevant and high-quality links, you can improve how often your site appears in search results. It’s a good idea to put some effort into finding sites that will link back to yours—and then check their quality before asking them for a link.

To find out more about how Hive can help you optimise your backlinks and more for SEO, get in touch with a member of the team today.