We love seeing data that analyses results from campaigns to benchmark marketing channel performance. This Marketing Channel Power Index 2024 considers 6 datapoints, measuring everything from how many people the channel reaches, through to how easy the channel is to work with.

At the top of the table is Google Search. Google’s addition of Performance Max into their core product has given them an increase in both reach and direct response performance. Meta remains held back by their renowned lack of meaningful customer support, making the experience of advertising on their platform a continual challenge.

If you think you’d benefit from a review of your existing marketing, get in touch for an initial conversation with our team.