Modern dentistry changes lives. We know it. But the prospects looking at your website might not.

It is important that when you’re promoting yourself online that you use different media to keep your audience engaged and thinking about your practice. For instance, if you have reams of text on a treatment page, detailing every single step of the procedure, you’re missing a trick and will likely be overwhelming your prospects with information that they don’t necessarily want to read.

Using real-life patient testimonials is a great way of communicating your abilities and treatment benefits to prospective new patients. Hearing positive life changing stories from your existing happy patients can be very persuasive at all stages of the decision-making process. Patient testimonials provide the physical evidence that you solve your patient’s problems and will be able to solve your prospects problems too.

There are a few ways to show your patient testimonials such as written testimonials on your website or even posting photos of the bunches of flowers and boxes of chocolates you receive as a thank you on social media. These are certainly better than nothing at all – but they are rather one-dimensional and prospects are sometimes hesitant to believe them or don’t pay too much attention to them.

Video testimonials, on the other hand, are a little trickier to ‘fake’ and are considered more believable. In fact, professional testimonial videos on your website can increase your new patient conversion by as much as 80%.

Video is a very powerful media and is being used more and more to add authenticity to online purchasing – take a look next time you’re perusing a website; you’ll likely see a video about the company or product they’re promoting; dentistry included. Your prospects will spend significantly more time on your website as a result and this increases the chance that they will contact you. Not only that, testimonials on your website will also:

• Provide SEO value and drive more traffic to your website, providing you with more prospects.
• Allow you to share stories and reviews from happy patients.
• Promote your practice and treatments digitally via social media and email.
• Make you stand out from your competitors in terms of patient care and clinical excellence.

Of course, all of your marketing activities should always be part of a wider marketing plan. But, if you think that video content is missing from your strategy and would like to incorporate it into your plan please get in touch.

If you would like to discuss a video project with us,  please get in touch by calling 01872 300232 or email us at hello@hivebusiness.co.uk.