By Marketing Director, Luc Wade
Search Engine Optimisation (SEO) is key in making your dental website stand out against your competitors when potential new patients are trawling through search engines to find a new dentist.
SEO is often seen as a foreign language, something that is “best left to the techies”. But changes to search algorithms and the advance of user-friendly web design platforms like WordPress mean that many areas of SEO have become less technical, easier to automate and more focused on great content.
Clunky, unappealing keyphrase heavy text is a dead tactic. The Google guide to SEO actually states:
“Creating compelling and useful content will likely influence your website more than any of the other factors.”
So what do you need to consider?
- Good website architecture is fundamental, a website is no longer a tool just for optimisation.
- A good user experience is essential. Your website strategy must include search engine indexing, responsive display, video and mobile efficiency.
- Create and publish great content, keep your site up to date and use a content management system. Add new images, revise text and keep things up to date; search engines will reward you with high positions and quality traffic. This is really important because if the pages on your site read the same as they did when the site was launched three years ago, search engines may no longer be crawling your site. Invite them back with fresh content.
- Have a social presence on Facebook, Twitter and Google+. They each offer strong links to your content and easy content distribution through their sharing features. As your content gets shared by your patients and followers, more people will visit your dental practice website. Facebook also has a really great advertising platform, allowing you to micro-target specific groups without blowing the budget.
If you would like to chat through your digital marketing plans, call us on 01872 300232 or email us at hello@hivebusiness.co.uk.
