Five golden rules for using WhatsApp at work
There are no hard and fast rules saying you can’t use WhatsApp for business, but make sure you're aware of the potential pitfalls. …
Why choose professional video in dentistry?
You need remarkable content, and you can get it if you are willing to make a moderate investment, enough to put a production team in your practice for a day. …
Five rules for growth
I hope you take away one of the five ideas below and try it out in your practice. If you want to do more, a Diagnostic Day is a good place to start. …
Extreme ways to play the long game
Humans don’t always act in their best interests when it comes to money because our minds are full of bugs. …
Bottom line: what is the point of building your brand?
Brand building would look different in your dental practice because you are customer facing rather than B2B. …
Top tips on producing great video content
Instagram is rolling out a new video feature for long form vertical video content. …
Dear lonely, risk averse perfection seekers
The reasons why speed matters to your dentistry business …
Are you suffering from the spotlight effect?
How many times have you said to a marketing expert “I’ve tried that but it didn’t work”? …
Dentists undervalue traditional media and overrate digital
The report examines 10 channels: direct mail, magazines, newspapers, online display and more. …
Wetherspoons boss is right, social is stupid
Wetherspoon chairman Tim Martin is a gifted businessman, so when he does something like scrap the pub chain’s social media accounts and media pundits everywhere say it will backfire, you have to wonder. …
You can’t change others till you change yourself
If you feel like you’ve hit a glass ceiling with your practice growth and yet you are not having this type of conversation with your team, you are probably the obstacle to further growth. …
If things are ‘good enough’ you’re lying to yourself
Good is the enemy of great wherever you look, and it’s true in the business of dentistry too. …
Technicians struggle to see business sense, that’s what your BM’s for
The BM role has three components: define the company's growth plan, coordinate and execute growth, and optimise the systems. …
Demographics: be who your patients need you to be
Put simply, you want a brand that oozes values that are attractive to your audience. …
Long live the marketing funnel
The truth is most of the watching going on is by people watching to see if anyone else is watching them. …
Beware of marketing experts
On a typical diagnostic day recently we discovered that our client had been paying a number of ‘dental business experts’ to make her business less profitable. …
It’s all blended, man. The B2C future in micro-moments
It used to be that brands had the upper hand, deciding on the messages they wanted to communicate and the channels of communication. …
Three habits to grow revenue
I find that many dentists continue to focus on controlling costs as a way to drive earnings. Not good, because when controlling costs dominates the businesses agenda you can bet it sucks the oxygen out of any growth plan. …
