The channel that captures the enquiry isn’t always the one that created it
Most practices think tracking conversions is a simple case of taking one step back. But research shows there’s a lot more leading up to every new enquiry. …
The complete open day guide
Plan, run, and convert a high-value open day event for cosmetic dentistry, Invisalign or dental implants – from your first advert to the final follow-up. …
The Uncomfortable Truth About Most Dental Brands
If you feel like your practice is invisible, you’re not alone – in fact, you’re just like so many others. …
Stop Being Invisible – Unlock Your Practice’s Positioning Power
Get clear on who you serve, what problem you solve, and why you're different. …
Local SEO vs. Social Ads: which delivers better ROI for your dental practice?
If you’re creating long-term growth, social ads alone can never be the answer. Instead, it's vital to invest in actions that will build presence, perception, and ROI over time. …
The changing anatomy of search results and AI
As search evolves, businesses must harness the potential this holds, while staying true to a high-quality user experience. …
Don’t market your dental practice – unless you’re willing to do this first
Marketing success doesn’t depend on luck, budget, or convenience – and it certainly doesn’t happen by magic. It all comes down to strategic, tactical and creative collaboration. …
The SERP is changing – can practices keep up?
With Google’s results pages evolving rapidly, the practices that adapt will be the ones coming out on top. …
The power duo: Google Ads and social media ads
Improve your practice’s digital visibility and boost audience engagement with a winning combination of Google Ads and social media advertising. …
All you need to know about Instagram Reels
When it comes to engaging patients, Instagram Reels have become a valuable tool in digital marketing. …
8 Effective Google Ads tips for dentists
From improving the user experience to making the best use of data, we share our top tips for getting the most from Google Ads. …
Top SEO basics for your dental website
As one of the leading traffic sources for dental practice websites, organic search is a force to be reckoned with – making understanding it more important than ever. …
Landing pages improve your Google Ads performance
By delivering the right information, in the right way, you can boost your conversions and get more from your marketing budget. …
An investor’s guide to marketing success
Slashing your marketing budget can result in a short-term gain but a long-term sacrifice. Instead, rethink your approach by taking an investor’s mindset to your marketing. …
Why is a marketing agency fee worth paying?
When you’re paying for a marketing agency, what are you really paying for? …
Solutions to common digital marketing problems
Digital marketing is a complex and ever-evolving thing; it can feel hard to get a handle on, and even harder to master. …
Organic and local SEO: what’s the difference?
Equally valuable but notably different, organic and local SEO are both important tools for visibility. …
