How can I rank higher in local searches?
As more users search on mobile, the importance of local and ‘near me’ searches is ever-increasing. …
Let’s take marketing out of its bubble
It’s time to see marketing as a true team effort with a shared mindset. …
Though tactics change, strategy remains
Digital marketing can be an effective tactic, but only if you know how – and why – you’re using it. …
Is your marketing on autopilot?
Take ownership and take control of your digital marketing in 2022, and you’ll see measurable results quickly. …
Hive 5 – Cotteswold House Dental Care
"It's been an invaluable experience and I would recommend it to anybody that needs to crystallise their thoughts and help them move the business forward" …
Social media ads: what you need to know
Things like algorithm changes, privacy issues, ad rejections, and never-ending ad fatigue are some of the factors we face every day and what tends to make mastering social ads a tricky task. …
Digital marketing: which channels to focus on?
Often, the digital marketing strategies that deserve your attention are the “unsexy” ones. …
How to feed Google what it really wants
It’s in Google’s interests to acknowledge and reward fresh, relevant and unique content …
You’ve got your lead, so don’t lose them now
Even marketing-savvy practices can find themselves falling at the final hurdle …
Your limited window to get ahead in 2021
What does a post-Covid world mean for your business? …
Patients buy on emotion, dental practices sell on information
A customer should be hearing back from you within two hours, while the lead is hot …
It pays to put your practice on the map
Not too many business owners are wise to the fact that a major piece of online marketing real estate is Google Maps …
Behavioural science never goes out of fashion
Are you the dominant player in your area or a challenger brand? Either way the approach is always the same. …
Hot leads convert, cold leads divert
A team that isn't engaged in performance reporting will always do a bad job because there is no atmosphere of positivity …
How we calculate your local market share — for free
How do you tell how well your dental practice is doing compared to its competitors? …
Don’t waste money on counterproductive dental marketing
There's no point spending anything on marketing unless you come back to performance and ROI …
Get your TCO doing online consultations from home
Not hosting online consultations is holding up your production line …
Do you want an illusionist or a partner?
Not so long ago marketing was more of an art than a science …
