In this video, Ross, Luc and Tracy, director of NBS Coaching, discuss the state of the dental industry in 2026. Dental practices are still experiencing strong demand, particularly for high-value treatments, but the environment is more complex and less forgiving. Patients are more price-conscious, slower to commit, and more cautious about finance, meaning conversion now depends less on lead volume and more on quality follow-up, speed of response, and clear brand positioning.

A major challenge lies in disconnected systems, where CRMs, marketing channels, and communication tools are poorly integrated, resulting in missed opportunities and lost revenue. Internally, front-of-house teams are under pressure managing both new inquiries and existing patients, while associates often need stronger communication skills to convert increasingly “reluctant private” patients. Many practices feel busy but are not seeing corresponding profit growth due to weak tracking, inconsistent conversion processes, and lack of financial oversight.

For squat practices, success requires thorough market analysis, strong recruitment and training, and realistic expectations – there are no shortcuts. Overall, 2026 demands tighter systems, better integration, stronger messaging, and disciplined execution; practices that build solid infrastructure and maintain consistency can still thrive.

If your practice feels busy but not profitable, now is the time to review your systems, get in touch and we’ll help you turn activity into sustainable profit.