If patients can’t tell you apart from the practice down the road, you don’t have a marketing problem, you have a positioning problem.

In this video, Luc explains why generic messaging leads to price-driven patients, squeezed margins, and inconsistent new patient flow – and how clear positioning changes everything.

Luc explains:
• Why “appealing to everyone” makes you invisible
• How to define your ideal patient (and why it’s not everyone)
• How strong positioning improves marketing, pricing, and referrals

If your practice has hit a plateau, stop chasing trends and start with positioning, get in touch to learn more.