Botox marketing: worry a bit, but not too much
A lot of dentists I know are justifiably scared of getting on the wrong side of the GDC. …
Don’t sink in the social media silo
Google Analytics has been around for 10 years, spawning an industry of “online marketing experts” whose remit begins and ends there. …
How to run the world’s worst restaurant
I wonder how far you’d get in the restaurant trade if you closed at lunchtime and turned away people who hadn’t booked ahead... …
How to change gear with dental marketing: a case study
All the surgeries now have plasma screens on the ceilings and there is (of course) new stationery. …
When to make mistakes in marketing
We all make mistakes, they’re what make us human, and when we reflect and try to learn from them that’s how we get better. …
Call tracking can save you money
As dental business owners, you are likely measuring digital marketing success by tracking KPI’s including organic visits, pages views, goal conversions, etc. …
Don’t muddy the water before you dive in
It’s disheartening when people lose faith in the power of marketing simply because they haven’t looked at the bits that come before tactics. …
Bad customer service only exists when good people do nothing
Did you know there are just two types of drivers in the world: those who buy new cars and the rest of us. …
You can still trust the physical world
The story with print media is a bit different because the internet hasn’t and can’t simulate the feel of flicking through a Sunday newspaper over a fry up. …
The Grey Pound: Richer and More Complex than you Thought
Getting your content to resonate depends on pitching it to the right type of reader. …
The Cost of Bad Dental Marketing
Dentists, on the whole, tend to be very happy to invest in new technology and training. …
Dentists Need Mobile Friendly Websites
Google's parent company surpassed Apple as the world's most valuable company this week after it released its latest earnings report. …
PPC Matters
If you’re reluctant to dip your toe into the pay-per-click arena here’s some reasons why you should. …
Long live SEO
Search Engine Optimisation (SEO) is key in making your dental website stand out against your competitors when potential new patients are trawling through search engines to find a new dentist. …
Pricing Your Dental Services
One of the secrets to business success is pricing your treatments correctly. …
Why Dentists Should Not be Adopting a ‘Mobile First’ Strategy
A recent report from Ofcom found that internet access has hit a milestone, with more people accessing the web via smartphones than any other device. …
New patients love an appealing website
An appealing website design is important for your practice, but you shouldn’t lose sight of what your website is really for: to convert traffic into new patients. …
The Aftermath of “Mobilegeddon”: Are You a Victim?
Businesses that weren’t ready for the so-called “Mobilegeddon” are paying the price with an estimated 10% loss of traffic according to Adobe. …
