Bottom line: what is the point of building your brand?
Brand building would look different in your dental practice because you are customer facing rather than B2B. …
Top tips on producing great video content
Instagram is rolling out a new video feature for long form vertical video content. …
Dear lonely, risk averse perfection seekers
The reasons why speed matters to your dentistry business …
Are you suffering from the spotlight effect?
How many times have you said to a marketing expert “I’ve tried that but it didn’t work”? …
Dentists undervalue traditional media and overrate digital
The report examines 10 channels: direct mail, magazines, newspapers, online display and more. …
Wetherspoons boss is right, social is stupid
Wetherspoon chairman Tim Martin is a gifted businessman, so when he does something like scrap the pub chain’s social media accounts and media pundits everywhere say it will backfire, you have to wonder. …
You can’t change others till you change yourself
If you feel like you’ve hit a glass ceiling with your practice growth and yet you are not having this type of conversation with your team, you are probably the obstacle to further growth. …
If things are ‘good enough’ you’re lying to yourself
Good is the enemy of great wherever you look, and it’s true in the business of dentistry too. …
Technicians struggle to see business sense, that’s what your BM’s for
The BM role has three components: define the company's growth plan, coordinate and execute growth, and optimise the systems. …
Demographics: be who your patients need you to be
Put simply, you want a brand that oozes values that are attractive to your audience. …
Long live the marketing funnel
The truth is most of the watching going on is by people watching to see if anyone else is watching them. …
Beware of marketing experts
On a typical diagnostic day recently we discovered that our client had been paying a number of ‘dental business experts’ to make her business less profitable. …
It’s all blended, man. The B2C future in micro-moments
It used to be that brands had the upper hand, deciding on the messages they wanted to communicate and the channels of communication. …
Three habits to grow revenue
I find that many dentists continue to focus on controlling costs as a way to drive earnings. Not good, because when controlling costs dominates the businesses agenda you can bet it sucks the oxygen out of any growth plan. …
Five ways to improve your patient journey
Look around and you’ll see there aren’t many dental practices with a really good patient journey. …
How to scrimp on your marketing
Like any business, dental practices do need to invest in marketing for growth and survival, and marketing is a process that’s simple to conceive but hard to implement. …
Why you shouldn’t write content for your new website
If you’re thinking “a few typos never hurt anyone” I’m afraid you’re mistaken. …
Hate sales? You’re already selling. All the time
In a dental practice anyone who answers the phone is selling. …
