Our patients become more valuable when…
How do you normally measure patient value? By how much they pay you in fees per year, right? …
You still see grocery stores, albeit just very good ones
The idea of being in a customer satisfying process rather than a treatment delivery process is an uncomfortable one for most principals. …
How do you manage your reputation?
In practices using our software we have seen numbers like 10 more Google reviews a month, six more Facebook reviews and 16 more NHS reviews. …
‘If something is bothering you, sleep on it.’ Tips from a trailblazer
Five years ago well established private practices were losing people to NHS dentistry because of the financial crisis. …
3 reasons you’re a bad decision maker
Choices. Decisions. They’re a big part of what it means to grow up, to take responsibility. …
If you can’t say something nice, don’t say anything at all
That might seem like a good thing, yet I can’t shake the feeling that it’s conspired to create an epidemic of mediocrity or, more truthfully, manure. …
The digital multiplier effect
One of my clients thought it was great that they were getting likes from France and Germany, so I queried what the value was and they raised it with their outsourced social media manager. …
Two marketing principles you’ll hate to love
As much as he annoys me every time I see him on the telly, in my social media feeds or hear him on the radio, I simply can’t avoid admitting the truth: Donald Trump is brilliant. …
Why you can’t win on price any more
Corporates have the marketing budget to do nationwide banners, TV ads and ads in national newspapers and glossies — you simply can’t compete with that kind of brand recognition. …
‘I wish I’d taken the plunge earlier.’ Advice from our star periodontist
We’re a specialist practice, and I think there’s definitely a growing trend among consumers to seek out specialists. …
Your practice isn’t safe online, so make it safer
Most security breaches happen through phishing, where hackers target individuals rather than computer systems. …
Think like a marketer not a dentist
It’s an approach that produces some interesting results. …
Have you overinvested in digital?
There’s no doubt that digital marketing can deliver fabulous return on investment. …
The perils of bad photography
A good photographer — and by good I mean a professional who’s experienced at promoting businesses through carefully crafted and edited imagery — will start by asking you about your brand values. …
Botox marketing: worry a bit, but not too much
A lot of dentists I know are justifiably scared of getting on the wrong side of the GDC. …
Don’t sink in the social media silo
Google Analytics has been around for 10 years, spawning an industry of “online marketing experts” whose remit begins and ends there. …
How to run the world’s worst restaurant
I wonder how far you’d get in the restaurant trade if you closed at lunchtime and turned away people who hadn’t booked ahead... …
