“How do I get more followers?” And other woes
Assess your marketing's performance and make informed decisions on how you promote your dental practice …
Switch on the TV in your waiting room
Too many dental practices don’t utilise the large TV screens in their patient’s waiting area …
There’s a hole in my bucket
Leaky bucket theory says businesses are always losing customers. …
What’s included in a good brand book?
A good brand book will ensure your patients get the best experience at your practice. …
Why choose professional video in dentistry?
You need remarkable content, and you can get it if you are willing to make a moderate investment, enough to put a production team in your practice for a day. …
Five rules for growth
I hope you take away one of the five ideas below and try it out in your practice. If you want to do more, a Diagnostic Day is a good place to start. …
Top tips for effective testimonials
Patient testimonial videos are a very effective way of encouraging new patients into the practice, without giving audiences the "hard sell" or being too pushy. …
Top tips on producing great video content
Instagram is rolling out a new video feature for long form vertical video content. …
Get more out of your dental practice email campaigns
Here are some ideas for some email campaigns for your dental practice. …
Are you suffering from the spotlight effect?
How many times have you said to a marketing expert “I’ve tried that but it didn’t work”? …
Dentists undervalue traditional media and overrate digital
The report examines 10 channels: direct mail, magazines, newspapers, online display and more. …
Infographic: What you need on your dental website
Here are all of the things you must have on your dental website. …
What you can do with a Facebook pixel
In order to make the most of your Facebook advertising budget, you should use a Facebook pixel. …
Enhance your brand on Instagram
Instagram’s popularity has grown steadily since its debut in 2010; the platform now has over 500 million active users worldwide with these numbers continuing to rise daily. …
Checklist to prepare for your photography and video shoot
Here are some top tips to get you ready for your photography/ video shoot at your dental practice. …
What your Google reviews say about your practice
After a quick search of ‘dentist near me,’ an array of options appeared but I still had my work cut out to find out which one was best suited to me. …
How to make the most of digital platforms
If you are considering investing in social media advertising you'll need to assign a budget, define your goals and keep reviewing to see if it is working. …
