There’s a hole in my bucket
Leaky bucket theory says businesses are always losing customers. …
What’s included in a good brand book?
A good brand book will ensure your patients get the best experience at your practice. …
Why choose professional video in dentistry?
You need remarkable content, and you can get it if you are willing to make a moderate investment, enough to put a production team in your practice for a day. …
Five rules for growth
I hope you take away one of the five ideas below and try it out in your practice. If you want to do more, a Diagnostic Day is a good place to start. …
Top tips for effective testimonials
Patient testimonial videos are a very effective way of encouraging new patients into the practice, without giving audiences the "hard sell" or being too pushy. …
Top tips on producing great video content
Instagram is rolling out a new video feature for long form vertical video content. …
Get more out of your dental practice email campaigns
Here are some ideas for some email campaigns for your dental practice. …
Are you suffering from the spotlight effect?
How many times have you said to a marketing expert “I’ve tried that but it didn’t work”? …
Dentists undervalue traditional media and overrate digital
The report examines 10 channels: direct mail, magazines, newspapers, online display and more. …
Infographic: What you need on your dental website
Here are all of the things you must have on your dental website. …
What you can do with a Facebook pixel
In order to make the most of your Facebook advertising budget, you should use a Facebook pixel. …
Enhance your brand on Instagram
Instagram’s popularity has grown steadily since its debut in 2010; the platform now has over 500 million active users worldwide with these numbers continuing to rise daily. …
Checklist to prepare for your photography and video shoot
Here are some top tips to get you ready for your photography/ video shoot at your dental practice. …
What your Google reviews say about your practice
After a quick search of ‘dentist near me,’ an array of options appeared but I still had my work cut out to find out which one was best suited to me. …
How to make the most of digital platforms
If you are considering investing in social media advertising you'll need to assign a budget, define your goals and keep reviewing to see if it is working. …
Have you considered using animation videos for your dental practice?
It's by no means always the cheapest option, but usually a good animator can create animations at a lower cost than a live action video. …
Do you have a marketing plan for 2018?
It’s the 1st week of January, and some of us will be considering our New Year’s resolutions and how to start 2018 off on the right foot. …
