Do you have a marketing plan for 2018?
It’s the 1st week of January, and some of us will be considering our New Year’s resolutions and how to start 2018 off on the right foot. …
Are you the business?
From a patient’s point of view, who is the first point of contact they have with your business? …
How to create a great email campaign
If you’re considering using a regular email newsletter for your dental practice, you first need to consider why you’re sending it and what you’re trying to achieve. …
Long live the marketing funnel
The truth is most of the watching going on is by people watching to see if anyone else is watching them. …
Your guide to the New Client Journey
When joining Hive, we take you through our engagement procedures; we call this our ‘New Client Journey’. …
Things to consider before starting an email marketing campaign
Before you start designing an email campaign, you need to know the reasons why you’re sending it. …
It’s all blended, man. The B2C future in micro-moments
It used to be that brands had the upper hand, deciding on the messages they wanted to communicate and the channels of communication. …
Three habits to grow revenue
I find that many dentists continue to focus on controlling costs as a way to drive earnings. Not good, because when controlling costs dominates the businesses agenda you can bet it sucks the oxygen out of any growth plan. …
Http vs Https: Is it time to secure my website with an SSL certificate?
You might be wondering if you should make the switch or you’re not sure where to start. …
How to scrimp on your marketing
Like any business, dental practices do need to invest in marketing for growth and survival, and marketing is a process that’s simple to conceive but hard to implement. …
What you should be sharing on Facebook
Many practices spend lots of money on their website and spend months getting it right, for it to sit there in the hope that someone will find it. …
Three ways your website is costing you new patients
In our Google Generation, it’s important to remember that people can and will do research before choosing their dentist. …
Who do your patients listen to?
Marketers around the world have picked up on the power of these influencers, yet the majority of the UK dental industry appears to be turning a blind eye, but why? …
How do you manage your reputation?
In practices using our software we have seen numbers like 10 more Google reviews a month, six more Facebook reviews and 16 more NHS reviews. …
We all know how to lose weight, even if we don’t admit it
The reality of running a successful dental practice is not down to the software, products or gimmicks you employ. …
3 reasons you’re a bad decision maker
Choices. Decisions. They’re a big part of what it means to grow up, to take responsibility. …
