Increase your new patient conversions
If you think that video content is missing from your strategy and would like to incorporate it into your plan please get in touch. …
If you can’t say something nice, don’t say anything at all
That might seem like a good thing, yet I can’t shake the feeling that it’s conspired to create an epidemic of mediocrity or, more truthfully, manure. …
The digital multiplier effect
One of my clients thought it was great that they were getting likes from France and Germany, so I queried what the value was and they raised it with their outsourced social media manager. …
Two marketing principles you’ll hate to love
As much as he annoys me every time I see him on the telly, in my social media feeds or hear him on the radio, I simply can’t avoid admitting the truth: Donald Trump is brilliant. …
Why social media could be bad for business
We often see Twitter and Facebook pages linked so that they post the same content. This is not good practice and you really need to tailor your content for the platform you’re using. …
Why you can’t win on price any more
Corporates have the marketing budget to do nationwide banners, TV ads and ads in national newspapers and glossies — you simply can’t compete with that kind of brand recognition. …
Creating a great Facebook page
Of course, your Facebook page is not a substitute for a website - they have very different uses and you can’t solely rely on Facebook to deliver new patients each month. …
Your practice isn’t safe online, so make it safer
Most security breaches happen through phishing, where hackers target individuals rather than computer systems. …
Think like a marketer not a dentist
It’s an approach that produces some interesting results. …
Is your phone losing you new patients?
Regularly update all of your staff members on upcoming/ present promotions and events. …
Have you overinvested in digital?
There’s no doubt that digital marketing can deliver fabulous return on investment. …
How fast is your website?
We recently worked on a website that had a page load speed of 8 seconds; that's super slow. …
The perils of bad photography
A good photographer — and by good I mean a professional who’s experienced at promoting businesses through carefully crafted and edited imagery — will start by asking you about your brand values. …
Don’t miss a trick with social media
In recent years you may have noticed social media platforms such as Facebook, Instagram and Twitter being regularly updated to make each platform more suitable and more attractive to businesses for advertising and marketing purposes. …
Botox marketing: worry a bit, but not too much
A lot of dentists I know are justifiably scared of getting on the wrong side of the GDC. …
One size fits few
In dentistry there are many marketing companies behaving exactly like this salesperson. …
Don’t sink in the social media silo
Google Analytics has been around for 10 years, spawning an industry of “online marketing experts” whose remit begins and ends there. …
How to run the world’s worst restaurant
I wonder how far you’d get in the restaurant trade if you closed at lunchtime and turned away people who hadn’t booked ahead... …
