Don’t sink in the social media silo
Google Analytics has been around for 10 years, spawning an industry of “online marketing experts” whose remit begins and ends there. …
How to run the world’s worst restaurant
I wonder how far you’d get in the restaurant trade if you closed at lunchtime and turned away people who hadn’t booked ahead... …
A picture is worth a thousand words
We live in a visual world, every day we are bombarded with images both still or in movement. …
How to change gear with dental marketing: a case study
All the surgeries now have plasma screens on the ceilings and there is (of course) new stationery. …
When to make mistakes in marketing
We all make mistakes, they’re what make us human, and when we reflect and try to learn from them that’s how we get better. …
Call tracking can save you money
As dental business owners, you are likely measuring digital marketing success by tracking KPI’s including organic visits, pages views, goal conversions, etc. …
Why we use Wistia
As consumers we are now very dependent on video content, whether it's watching a review for a product we're considering buying or watching hilarious videos of cats falling over (again and again). …
When growth plans fail
Here’s a question we get asked a lot: how long does it take for marketing to work? …
Facts only hurt if you ignore them
If facts are being overlooked on what is possibly the most expensive purchase of your life to date, where else are they being missed? …
Don’t muddy the water before you dive in
It’s disheartening when people lose faith in the power of marketing simply because they haven’t looked at the bits that come before tactics. …
Dentistry ’16: Stars of Dentistry
If you'd like to book a meeting with one of the team in advance, complete the contact form below and we will be in touch. …
Bad customer service only exists when good people do nothing
Did you know there are just two types of drivers in the world: those who buy new cars and the rest of us. …
You can still trust the physical world
The story with print media is a bit different because the internet hasn’t and can’t simulate the feel of flicking through a Sunday newspaper over a fry up. …
The Grey Pound: Richer and More Complex than you Thought
Getting your content to resonate depends on pitching it to the right type of reader. …
The Cost of Bad Dental Marketing
Dentists, on the whole, tend to be very happy to invest in new technology and training. …
Dentists Need Mobile Friendly Websites
Google's parent company surpassed Apple as the world's most valuable company this week after it released its latest earnings report. …
PPC Matters
If you’re reluctant to dip your toe into the pay-per-click arena here’s some reasons why you should. …
New Years Resolutions For Your Business
We are a week into the New Year and how many of us have slotted into the same of routine? …
