Ross highlights a critical issue facing dental practices across the UK and Ireland: the lack of proper tracking and measurement of return on marketing investment. As economic conditions tighten, many practices are making assumptions about the effectiveness of digital marketing or the performance of their front desk teams without the data to back it up.

Ross outlines a four-stage lead management framework to address this:

• Measuring the number of leads generated by digital marketing
• Tracking how many leads are captured by the front desk
• Identifying how many actually attend appointments
• Determining how many are converted into paying patients

By implementing this system, practices can uncover where leads are lost, make informed decisions about training or software, and ultimately unlock more predictable growth in 2025 and beyond.

Struggling to track leads and measure what’s working? We’ll show you how to get the data you need to make smarter decisions, get in touch.