What benchmarks are you missing?
What is your benchmark of success? Money? A nice house? …
Associates, do yourselves a favour
Dental associates are having their rates cut as they go back to work …
Do you want an illusionist or a partner?
Not so long ago marketing was more of an art than a science …
Don’t be a silly dead sheep
You are unlikely to survive commercially if you reopen your business blind …
Is it a serious matter for something to commit suicide if it’s already dead?
Make a mindset shift voluntarily before you are forced to make it …
Buy the dip on digital dental marketing
If this is the new normal, how do you plan your relaunch? …
The Budget, recession and the impacts on dentists
There are some silver linings to the budget …
Your business comes before your brand
To begin with you need a good business. You need the cake underneath the icing. …
A private letter on why to sidestep the NHS
A real email exchange with one of my clients …
Is your P&L serving you or are you serving your P&L?
A profit and loss account is a powerful but deceptive thing …
Has retirement had its day?
There's a shift taking place in how people conceive of their work. …



