50% deal or buy your own practice?
However much better it sounds in your own head or when you’re introducing yourself at parties, there’s no intrinsic benefit to being a practice owner over working in a good associate deal. …
How to retire five years earlier
Here’s a little thought experiment that might mean you can retire five years earlier: drive a Korean car instead of a German one. …
How low interest rates could ruin your retirement plans
I wanted to share with you just how important it is to consider your retirement and how low interest rates could affect your current plans. …
How to change gear with dental marketing: a case study
All the surgeries now have plasma screens on the ceilings and there is (of course) new stationery. …
Do you want to gain a wealth advantage?
Remember that time you spent 45 minutes in the middle of a work day trying to get the cable for the screen in the staff room to work? …
When to make mistakes in marketing
We all make mistakes, they’re what make us human, and when we reflect and try to learn from them that’s how we get better. …
Call tracking can save you money
As dental business owners, you are likely measuring digital marketing success by tracking KPI’s including organic visits, pages views, goal conversions, etc. …
This is the best of times and the worst of times
Do we live in better or worse times than our parents? You never used to hear that asked, but now you do. …
When growth plans fail
Here’s a question we get asked a lot: how long does it take for marketing to work? …
How to survive the monster helter skelter
There was a stampede to buy houses before stamp duty rose in April and the endless price rises eased a smidgen in the following weeks. …
Don’t muddy the water before you dive in
It’s disheartening when people lose faith in the power of marketing simply because they haven’t looked at the bits that come before tactics. …
Bad customer service only exists when good people do nothing
Did you know there are just two types of drivers in the world: those who buy new cars and the rest of us. …
Buying? Cough up your invisible 20% for the vendor
Noticed how the price of dental practices keeps going up? Things seem to be going the way of the housing market, but then things are a tad more serious if you’re in this game. …
Is your tax advisor a Spiceworld relic?
As you might have heard, it's 20 years since the Spice Girls' first hit. Makes you realise how much has changed, and how much nicer life is without those awful songs playing on the radio all the time. …
You can still trust the physical world
The story with print media is a bit different because the internet hasn’t and can’t simulate the feel of flicking through a Sunday newspaper over a fry up. …
You can’t grow on the back foot
One of my clients had to have a chat with his associate the other day to renegotiate their pay structure. …
The Grey Pound: Richer and More Complex than you Thought
Getting your content to resonate depends on pitching it to the right type of reader. …
