The digital multiplier effect
One of my clients thought it was great that they were getting likes from France and Germany, so I queried what the value was and they raised it with their outsourced social media manager. …
Indecision costs more than a bad decision
Oftentimes in life making a choice — any choice — is better than doing nothing. …
Two marketing principles you’ll hate to love
As much as he annoys me every time I see him on the telly, in my social media feeds or hear him on the radio, I simply can’t avoid admitting the truth: Donald Trump is brilliant. …
The backwards conveyor belt of business
Being in business is akin to being on a conveyor belt that’s pulling you slowly but relentlessly backwards the whole time; standing still is not an option. …
Why you can’t win on price any more
Corporates have the marketing budget to do nationwide banners, TV ads and ads in national newspapers and glossies — you simply can’t compete with that kind of brand recognition. …
Your story doesn’t end with income, that’s where it starts
Your relationship to money is largely shaped by forces outside of your control. …
‘Identify the type of client you want to serve,’ — advice from our ortho expert
We’re talking to some of our most successful clients in the world of dentistry to see if we can find some pieces of wisdom to help you. …
‘I wish I’d taken the plunge earlier.’ Advice from our star periodontist
We’re a specialist practice, and I think there’s definitely a growing trend among consumers to seek out specialists. …
What’s holding dentists back from business success? 5 questions to a young entrepreneur
At Hive as we become more involved in the business of dentistry we’re seeing a strange phenomenon. …
Why offshore isn’t such a dirty word
Perhaps popular culture dislikes offshore financial arrangements because people can remember all those peers in the house of Lords who enjoy non-dom status. …
Why we’re OK about not being NASDAL accountants
On the face of it, it makes sense to go for this option if you’re a dentist. …
Your practice isn’t safe online, so make it safer
Most security breaches happen through phishing, where hackers target individuals rather than computer systems. …
Is your accountant working for the taxman?
If you’ve ever struggled to understand your tax bill please take comfort in the fact that it’s not you, it’s the taxman. …
Think like a marketer not a dentist
It’s an approach that produces some interesting results. …
Do dentists have a risk problem?
You could say real answers come from examining our inner life, not databases, but a funny thing happened after I wrote that blog, and I’m sure it proves my hunch that dentists do, on the whole, tend to be risk averse. …
Have you overinvested in digital?
There’s no doubt that digital marketing can deliver fabulous return on investment. …
Think times are tough? Wait till 2020
What I’m trying to describe is something that almost everyone in this country does. …
Why are dentists so time poor?
Very often I find it hard to catch up with my clients on matters that I know they find important — big things like the numbers. …
