Reap £25k of tax savings on £100k
It takes money to make money and today, thanks to ever stricter rules on tax planning, the same is true with your tax strategy. Increasingly, tactics only work if you have cash at your disposal. …
The perils of bad photography
A good photographer — and by good I mean a professional who’s experienced at promoting businesses through carefully crafted and edited imagery — will start by asking you about your brand values. …
Botox marketing: worry a bit, but not too much
A lot of dentists I know are justifiably scared of getting on the wrong side of the GDC. …
Don’t sink in the social media silo
Google Analytics has been around for 10 years, spawning an industry of “online marketing experts” whose remit begins and ends there. …
How to run the world’s worst restaurant
I wonder how far you’d get in the restaurant trade if you closed at lunchtime and turned away people who hadn’t booked ahead... …
What is an Unfunded Pension Contribution?
Many recent rules are tightening tax relief on pension contributions but this can still be an advantageous method. …
Why do we need to own everything?
If you live in the UK there can be only one answer. If there’s such a thing as a British dream, it’s to own the roof over your head; or as many roofs as possible. …
What’s so bad about uncertainty?
It’s clear much of the outcry after the Brexit vote on June 23 has been about the potential economic instability ahead. …
Stop chasing worse returns
This week NatWest told its business customers they may be charged for making deposits, so we’re witnessing the first time negative interest rates ever became a real concern in Britain. …
50% deal or buy your own practice?
However much better it sounds in your own head or when you’re introducing yourself at parties, there’s no intrinsic benefit to being a practice owner over working in a good associate deal. …
How to retire five years earlier
Here’s a little thought experiment that might mean you can retire five years earlier: drive a Korean car instead of a German one. …
How low interest rates could ruin your retirement plans
I wanted to share with you just how important it is to consider your retirement and how low interest rates could affect your current plans. …
How to change gear with dental marketing: a case study
All the surgeries now have plasma screens on the ceilings and there is (of course) new stationery. …
Do you want to gain a wealth advantage?
Remember that time you spent 45 minutes in the middle of a work day trying to get the cable for the screen in the staff room to work? …
When to make mistakes in marketing
We all make mistakes, they’re what make us human, and when we reflect and try to learn from them that’s how we get better. …
Call tracking can save you money
As dental business owners, you are likely measuring digital marketing success by tracking KPI’s including organic visits, pages views, goal conversions, etc. …
This is the best of times and the worst of times
Do we live in better or worse times than our parents? You never used to hear that asked, but now you do. …
When growth plans fail
Here’s a question we get asked a lot: how long does it take for marketing to work? …
